Brand spotlight: Lonely label

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Hiya, todays brand spotlight is on ‘lonely label’ a brand that sells clothes, swimwear and lingerie but in this post I’m just gonna be focussing on the bras & knicks (pants/underwear) and swimwear! They have a super chilled vibe, very relaxed and romantic but with a slight edge…keep reading for more!

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Something that the brand tries to push a lot in their marketing and campaigns is positive body image. Unlike campaigns like ‘doves real women’ campaign, lonely lingerie try to photograph real women in their homes and spaces they love giving the brand a very natural and personable feel. These women are called the ‘lonely girls’ and they all look totally different to one another but they all look fab in the lingerie. The most recent addition to the ‘lonely girls’ are Lena Dunham and Jemima Kirke photographed in Brooklyn.


Not only is this an amazing brand message to promote but it is also very useful when purchasing the underwear as you’re able to find someone with a similar figure to yourself and therefore see how certain styles would look on you!


Most of their lingerie is in soft colours (with the exception of black and red) and heavily features textures such as lace and velvet (obsessed). Below are a few of my favourite picks:

Bonnie bra 

Penny bra

Agnes bra

Lulu knickers

Penny knickers

Bonnie brief


Their swimwear is designed similarly to their lingerie – suitable for any woman and retro inspired. I especially love their swimsuits and the little detailing added to each one such as lace up backs and unusual textures etc…. here are some of my bathing suit picks:

Dita swimsuit

Edie bikini

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If you love lonely lingerie like me then go & check out ‘lonely’ on all their social media and their site!





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