Hiya, so I don’t know about you, but in the last few years I’ve become quite aware of how unsustainable our world (and fashion in particular) has become! In fact, at the start of my course at uni, we had to watch ‘The true cost of fashion’ an insightful documentary about how unsustainable the fashion industry can be, I’d highly HIGHLY recommend it. The good news is is that fashion sustainability is growing rapidly and so I thought I would write this post informing you on how you can get involved!
Back to LUSH
I don’t know if you know but LUSH do a recycling program where if you bring back 5 of their black pots, you get a free face mask! Last week I gave in 10 and got these 2 face masks totally free because of my recycling…pretty groovy huh! (If you don’t know that reference then…idk..shame on you).
Buying from sustainable aware fashion brands
Here are some examples:
Focus on quality over quantity
This may sound weird but one of the biggest issues with fashion and sustainability is the concept of fast fashion. The idea of we want it and we want it now. No longer do we wait for styles to trickle down from the runway, we can shop the catwalk at fashion week. Shops restock with new styles every week just to keep hungry consumers satisfied. Rather than encouraging this, focus on saving for 1 specific item that is well made (and sustainably made) rather than many cheap items – ‘Designer clothing’ is usually sustainable.
Sell your old clothes
Of course giving to charity shops is great but did you know that a lot of that clothing ends up in landfills or huge piles of clothing dumped in countries like Haiti who don’t actually want masses amounts of the western worlds clothing when their population is much smaller! Selling your clothes helps circulate different pieces around your local area to people who actually want them.
Support the green carpet
Story time! I found out about Livia Firth through my old drum teacher (as in primary school…year 5) he used to teach the Firth (as in Colin & Livia) children and had several chats with her about her views on fashion (at this point I wouldn’t shut up about wanting to be a fashion photographer/journalist/ballerina/part-time actress…no longer the case but a girl can dream) and then would tell me! Livia Firth set up the company eco-age which has the aim of trying to make celebrity and high fashion green. One of her most successful ideas is the green carpet, where celebrities walk the carpet wearing clothes sustainably produced! Some celebrities who support this are; Emma Watson, Meryl Streep, Drew Barrymore, Paul McCartney, Daisy Lowe, Poppy Delevingne, Bella Freud & Ellie Goulding. Get involved by reposting, spreading the word and supporting the designers who participate.